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The Mapp Cloud Integration extension for Magento 2 enables customers to quickly and easily set up the tracking environment needed to start analysing website usage. It creates the data layer used to feed the Mapp Cloud tracking products. It helps customers to easily fuel the Mapp Intelligence customer insights dashboards with data, without requiring you to touch any code. Just get the extension, configure your Tag Integration ID and optionally the Tag Integration domain, and enable the plugin. For additional configuration and data collection it is possible to enable the Mapp Acquire pixel and use both pixels to unlock the full potential of the Mapp Cloud products. The extension gives you access to more than 20 pre-configured dashboards to start analysing user behaviour right away. The dashboards are easily scalable and offer an abundant possibility to customize and extend the analyses. But Mapp Cloud products do not stop at collecting and analysing data: AI based segments support data-driven marketing decisions and increase revenue with predictive analytics to prevent churn and increase conversion rates. The extension was developed for Magento v2.3.4 and upwards in combination with Mapp Cloud Tag Integration. (the corresponding pixel JS file and a Mapp Cloud account is needed in addition to the extension for Magento 2).

• Adds the Mapp Cloud Tag Integration code to the footer of your website.
• Creates the standard data layer to start analyzing customer insights immediately.
• Enables customers to add the information needed to initialize tracking.
• Enables customers to exclude unwanted attributes from the data layer.
• Initializes tracking

Mapp Cloud allows customers to gain in-depth customer insights and adjust marketing activities based on actual user behavior and data. Our customers benefit from comprehensive first-party data and the possibility of analysing mission-critical information. Based on the information provided, our customers can make data-driven decisions based on AI alerts and user-centric predictions.

• Customer insights: Gain in-depth knowledge of your customers.
• Smart alerts: Get alerts if any anomaly is detected by the system.
• Purchase/Abandon predictions: Check the likelihood of your customers to churn or convert.
• Funnel and journey analysis: Follow your users and find the quickest path to conversion.
• Recommendation engine: Personalise your content for each individual user.
• Dashboards and reports: Use our easy-to-understand dashboards for an in-depth analysis.
• Engage with your customers based on meaningful data of your customers' behavior.

• Magento 2.4.5 and Upwards
• PHP 8.1 and Upwards