For my independent investigation, I investigated coupons for coffee houses.
As a sense check, I verified that people that regularly drink coffee anyway are more likely to use coffee coupons.
I then investigated the use of coffee coupons across occupations, and found that people working in Healthcare Practitioners & Technical and Building & Grounds Cleaning & Maintenance are most likely to use coffee coupons.
Some other notable groups of people likely to accept coffee coupons include:
- People with no urgent destination (vs those travelling to work or home)
- People who receive a coupon with a 1d expiry (vs 2h)
- People under 21 (vs all other age groups)
- People closer than 25 minutes from the venue
Please find the Jupyter notebook at coupons.ipynb.