Created for Quantitative Finance Meetup.

1. Social Psychology: Leon Festinger
   1. Cognitive Disonance
      • Festinger, L. (1957). A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press.
   2. Confirmation Bias
2. Cognitive Psychology: Decision Making
   • Sternberg, R. (). Cognitive Psychology
   • Michael Eysenck: Cognitive Psychology
3. Behavioral Economics: Dan Ariely, Kahneman & Tversky
   • Predictably Irrational: The Hidden Forces That Shape Our Decisions
   • The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
   • The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
   • Dan Ariely on TED
   • Nudge: Improving Decisions About Health, Wealth, and Happiness
   • Micromotives and Macrobehavior
   1. Framing
      • The framing of decisions and the psychology of choice
   2. Prospect theory
   3. Loss aversion
4. Cognitive Biases
   1. Availability heuristic
   2. Base rate fallacy
   3. Gambler's fallacy
   4. Conjunction fallacy
   5. Clustering illusion
   6. Atribute substitution
   7. Self-serving bias
   8. Independence of irrelevant alternatives
   9. Ambiquity aversion
   10. Ellsberg paradox
   11. Skewed distributions
   12. Survivorship bias

• The Tipping Point: How Little Things Can Make a Big Difference
• Blink: The Power of Thinking Without Thinking
• Outliers: The Story of Success