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customer-segmentation's Introduction

Customer Segmentation

Customer Segmentation is the practice of dividing a company's customers into groups that reflects similarities among customers in each group. The goal of segmenting customers is to decide how to relate to customers in each segments in order to maximize the value of each customer to the business. seg_image

Types of Segmentation Factors

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Advantages of Customer Segmentation

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Why Machine Learning

Machine learning models can process customer data and discover patterns difficult to spot through intuition and manual examination of data

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