Create comprehensive customer profiles for each AeroFit treadmill product through descriptive analytics. Develop two-way contingency tables and analyze conditional and marginal probabilities to discern customer characteristics, facilitating improved product recommendations and informed business decisions.

The company collected the data on individuals who purchased a treadmill from the AeroFit stores during three months.The data is available in a single csv file Product Portfolio

• The KP281 is an entry-level treadmill that sells for USD 1,500.
• The KP481 is for mid-level runners that sell for USD 1,750.
• The KP781 treadmill is having advanced features that sell for USD 2,500.

• In the income bracket of 38000 to 54000, both demographics show a preference for KP281, resulting in lower sales of KP481.
• Enhancements in functionality or additional features could be incorporated into KP481.
• Offering special discounts targeted towards females could effectively stimulate sales within this demographic.
• Implementing targeted advertising campaigns aimed specifically at females would likely result in increased sales within this demographic.

• The majority of treadmill users fall within the age range of 23 to 35.
• KP281 is the most commonly purchased treadmill model, with 80% of buyers opting for it, followed by
• KP481 at 60%, and KP781 with only a 35% share.
• Across all three treadmill models, males make up the predominant buyer demographic.
• Treadmill purchasing tendencies correlate with income levels, with lower income individuals tending to opt for lower-tier treadmill models.

• Age: 23 to 33
• Income: 38000 to 54000
• Usage: 3 to 4 times a week
• Marital Status: Partnered are more likely to use KP281
• Gender: Both Male and female are equally using KP281

• Age: 24 to 34
• Income: 45000 to 55000
• Usage: 3 to 3.5 times a week
• Marital Status: Partnered are more likely to use KP481
• Gender: Male are more likely to use KP481 as compared to Female

• Age: 24 to 29
• Income: 60000 to 90000
• Usage: 4 to 5 times a week
• Marital Status: Partnered are more likely to use KP781
• Gender: The usage of KP781 is significantly higher among males compared to females, with 18% of males purchasing the product compared to only 3% of females