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Customer Segementation is used in marketing to better understand customers of a business and target them accordingly. Segmentation of customer can take many forms, based on demographic, geographic, interest, behavior or a combination of these characteristics. Segmentation for this analysis was conducted based on their purchase behavior, the features to be analyzed were Recency, Frequency and Monetary Value, (RFM) for short.

Home Page: https://rpubs.com/shoaibnadaf/customerSegmentation