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product-thinking-seminar-keynote's Introduction

product-thinking-seminar

这个 keynote 是给金服全体人员培训产品思维所做的课件。

整体思路

1. 产品本身通过设计进行传达,所以先从设计的感知入手

p1-p6:通过与听众的互动,刷新他们头脑中对设计的概念设定(创意来自原研哉《设计中的设计》)

2. 让听众感知什么是「好」设计

p7-p27:大量图例展示

3. 让听众感知什么是「坏」设计

p28-p40:大量图例展示

4. 听众有了直观感受之后,进入正题,到底什么是造成好坏分野的根本原因?

p41-p46:对产品思维的阐释(p44借用了蔚来CEO李斌的四象限图)

5. 在正统的产品思维之外,有一个特例,即Apple代表的符号化设计

p47-p51:完全借用 Hi-iD 一篇文章的核心** 设计,在于制造真实的“假象”

6. 那普通同事如何将产品思维(即用户思维)应用到日常生活与工作中?

p52:「能兼顾你与对方的不同角度」,换位思考,便是更高级的用户思维的提现。

缩略图

Feel free to play with it!

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