Instacart is an online grocery shopping app. Their team is looking to boos sales by better understanding their customer base through data analysis.
We have been hired to perform data analysis to derive insights from Instacart's customer base and to suggest strategies for targeting ads and marketing strategies.
The datasets we were given included "Orders", "Orders_Products_Prior", "Products", "Customers", and "Departments". #Folders Instacart Basket Analysis was divided into the following folders: Project Magangement: Containing the Project Brief Data: Original and Prepared Data, including the data that was given originally along with the cleaned data that was ready for analysis. *Note: This folder excluded for memory purposes. Scripts: Containing the code Analysis: Containing the Visualizations for developing insights and a final report Sent to Client: Contains the Final Report in Excel