Kira Plastinina is a Russian brand that is sold through a defunct chain of retail stores in Russia, Ukraine, Kazakhstan, Belarus, China, Philippines, and Armenia. The brand’s Sales and Marketing team would like to understand their customer’s behavior from data that they have collected over the past year. More specifically, they would like to learn the characteristics of customer groups.

This is project was done as part of a data science course.

R studio R

1. Define the Questions.
2. Import, load and preview the data.
3. Data Cleaning.
4. Data Analysis.
5. Conclusion and Recommendatio

To easily use this code you need: R studio,R

Incase of enquiries,additional suggestions or concerns,get in touch. [email protected]