An education company named X Education sells online courses to industry professionals. Though X Education lands a lot of people on their website and gets them to provide their email address or phone number, their lead conversion rate (paying customer ) is very poor.

To build a model such that a lead score is assigned to each of the leads in such a way that the customers with higher lead score have a higher conversion chance, and the customers with lower lead score have a lower conversion chance. And the target lead conversion rate is around 80%.

Leads dataset from the past with around 9240 data points.