Inspiration: National Institute of Health:  Sleep is one of the most fundamental building blocks of health and wellness 

Surge of Interest Among the General Population Increased scientific Exploration Greater Dissemination of Information Shift in Culture w/Greater Emphasis on Health

Business Opportunities Health and Wellness Industry Continues to Grow Understanding What Impacts Sleep will Help Businesses Improve their Marketing and Product Development 

Datasets:

1. Kaggle: https://www.kaggle.com/datasets/equilibriumm/sleep-efficiency 
2. Kaggle: https://www.kaggle.com/datasets/danagerous/sleep-data

Findings: Both Datasets Show That Exercise Affects A Person's Sleep Quality  Alcohol Consumption Consistently Is Shown To Affect Sleep Quality

What Next? Businesses can use this information to curate better marketing strategies  Target Segments Could Be People Who Shy Away From Physical Activity  New Product Potential: Curate Products with R&D To Help With Sleep Harming Behaviors  Healthcare Is Business: Public Health officials can spread this information to encourage healthier habits