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branding's Issues

Redraw and optimize mock-ups

Some of the paths from the current mock-ups were skewed so that the strokes did not line up. The SVGs should be redrawn with actual visera piscis shapes making up the triquetra. Unnecessary nodes should be removed as much as possible. And the files should be optimized.

Create SVG logo mock-ups

Mock-ups should include color, black, and white variations as well as icon-only and multiple text layouts. Style definitions for black and white variations should only occur in the top-level of the document.

  • Color icon only
  • Black icon only
  • White icon only
  • Color spread text
  • Black spread text
  • White spread text
  • Color stacked text
  • Black stacked text
  • White stacked text

Fix triquetra proportions

The top (yellow) vesicae piscis (leaf, lit “fish bladder”) is longer from point to point. Redraw the triquetra so that all three leaves are actually the same shape at different angles.

NB, aligning the three intersecting circles inside the edges of square is what led to the three leaves being out of proportion. Instead, start with three circles with a diameter of 320px inside an 480px x 460px rectangle (approximately 95% shorter than it is wide). Then use the measure point to point and scale the length of the top leaf if necessary.

Add branding assets usage guide to wiki

Representing the Pittsburgh District

Graphic Identity

  • Logo
  • Logo Usage
  • Logo Applications
  • Logo Signature System
  • Custom Marks
  • Co-branding
  • Logo Alternative
  • Seals
  • Graphic Elements
  • Typefaces
  • Color Palette

Additional Resources

  • Links
  • Editorial Style
  • Facts and Figures

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