peduarte / dona-rita Goto Github PK

Counter

http://www.frimovel.co.uk/gallery/flat-glass-counters/

Delivery

http://www.fresh-move.com/
http://www.eskimoexpress.co.uk/
http://www.k2bcouriers.com/frozen-sameday-deliveries-logistics.html
https://www.woolcool.com/food/performance/
https://apc-overnight.com/sending-a-parcel/tcs
http://www.jbpackaging.co.uk/

https://docs.google.com/document/d/12G6Z7s83-fv0xFLR2i4VfPWGhVzLLa3mnUrDrr6usoQ/edit?usp=sharing

I did some calculations and this is what I came up with:

Pouch Cost Price = £1.95
Pouch Wholesale Price = £4
Pouch Retail Price = £5.89

Pouch Cost Price
It doesn't include labour which is something we'll have to add when we start paying people. Each ball is £0.06. £0.06x15 = £0.90 + £1.05 packaging = £1.95

Pouch Wholesale Price
Experts recommend (Labor + Materials) x 2 = Wholesale price. This is to have a profit that keeps the company alive. In our case is without the Labour, so £1.90x2= £3.80. We can round this up to £4 so we have a bigger profit as we didn't include the cost of electricity for freezer, fridge, mixer and the cost of plastic bags to store each batch.

Pouch Retail Price
Some experts recommend Wholesale Price x 2 = Retail Price. Romy who studied a Masters on this recommended adding 45% of your Wholesale price on top. If we went with the first calculation, that would mean the retail price is £7 (too expensive?). I took This Is My Jam as an example, as they sell in Eat17 and we know their retail price is £5 and their wholesale price is £3.50. That means they follow Romy's +45% rule. (45% of £3.50 is £1.50, £3.50+£1.50= £5). We don't know what's their cost price but we know Eat17 accepted their wholesale and retail price.

Following the +45% rule, 45% of our wholesale price is £1.80. So £4 + £1.80 = £5.80. £5.89?

Doing some research on independent brands they don't price their products at £X.99. I think this is because ending with .99 feels dishonest, like you're trying to trick the consumer. I like the £5.80 as it approaches 6 but it sounds cheaper than 6, yet you're not using the cheap marketing trick of 5.99

Options are:

Chandler Wells

• £50 per month for our new food company, including FreeAgent fees and with an additional £5-10 if we register for VAT

Chaddesley Sanford

• £240 plus VAT per month
• Xero software
• Look complicated...

Jeffreys Henry LLP

• £200 + VAT per month

Haslehursts

• Recommended by Eduardo
• No FreeAgent by the looks of it
• Worth talking to Eduardo about it

• http://www.globepackaging.co.uk/papers-envelopes/acid-free-tissue-paper/coloured-acid-free-tissue-paper/brown-acid-free-tissue-paper.html
• http://www.webstaurantstore.com/9-x-12-40-litepeachtreat-steak-paper-sheets-1000-case/433SK0912PE.html
• http://www.webstaurantstore.com/445/sandwich-wrap-paper.html?withinval=EcoCraft

donarita.co.uk is available, will buy that

• Our Gross Margin: 44% or £1.55 per Pack
• Explanation: Wholesale Price is £3.5 (retail is £5). Cost price is £1.95.
  3.5-1.95=1.55
  1.55/3.5=44 x100= 44%

http://bralyx.com/en

London based

• https://www.instagram.com/myglutenfreeguide/
• http://www.coeliacinthecity.com/about-us/
• https://www.instagram.com/glutenfreecuppatea/
• http://glutenfreeinlondon.com/
• https://naturallyglutenfree.wordpress.com/me/
• http://refrainfromthegrain.blogspot.co.uk/
• http://gfsesh.com/about-me/
• https://www.eatinguplondon.com/
• https://www.instagram.com/eatinldn/
• https://www.instagram.com/emmaeatsandexplores/
• [email protected]

Not London

• http://sophiesblend.co.uk/about/
• https://toogoodtobe.co.uk/about/ - doesn't say
• https://www.instagram.com/theglutenfreelifesaver/
• https://www.instagram.com/007cooking/

Hello (name of gluten-free ambassador),

I absolutely love your (media) and the food you share. It's so inspiring to see accounts like yours that document and educate people about gluten-free food.

My name is Pedro and along with my mum Rita and my partner Clara, we're starting a gluten-free cheese bread business, Dona Rita. Our mission is to bring Brazil's favourite snack to London: Pão de Queijo.

Clara's been a coeliac for a few years so she was resigned to live with not-so-tasty gluten-free bread products. When she tried my mum's Pão de Queijo, she became obsessed, literally!

Rita has been perfecting her secret family recipe for the last 15 years and now we're packaging it up to share it with Londoners. We're very excited to introduce this delicious snack to the gluten-free community and we'd love to get your feedback first.

We'd like to give you a free sample to find out what you think. If you're up for it, please let me know and we can arrange a date where I can deliver them to you. I think you'll love Dona Rita's Pão de Queijo.

You can find out more about us on our website http://donarita.co.uk

Best,
Pedro

Stickers

• https://www.stickythings.co.uk/rectangular-labels-stickers/frosted-etched-labels/94mm-x-140mm
• http://www.handylabels.co.uk/index.php?main_page=product_info&cPath=278_284_298&products_id=2463
• http://www.discountstickerprinting.co.uk/adhesive-stickers-labels/matt-stickers.html
• https://www.labelsprint.com/home/QuickQuote
• https://www.flyeralarm.com/uk/shop/configurator/index/id/5754/extreme-temperature-resistant-stickers.html#2255=9524&2256=9533

Pouches

• http://www.standuppouches.co.uk/stand-up-pouch
• https://www.thebagbroker.co.uk/sup/250g-stand-up-pouch-with-zip-matt-black.html
• https://www.daklapack.co.uk/laminated-packaging/stand-up-pouches/lamizip-colour-144-mm-x-227-mm-black/8712963010201
• https://www.pouchshop.co.uk/matt-black-sup
• http://www.swisspac.co.uk/stand-up-pouch/ (they'll send us samples, spoke with Ricky, very nice lad)
• https://www.pouchdirect.co.uk/standup-pouches/standup-pouches/stand-up-pouch-mattwhite.html

Labelling information

• https://www.food.gov.uk/sites/default/files/advice-to-businesses-selling-food-online_0.pdf
• https://www.gov.uk/guidance/food-information-to-consumers
• http://ec.europa.eu/food/safety/labelling_nutrition/claims/nutrition_claims_en
• https://www.gov.uk/food-labelling-and-packaging/nutrition-health-claims-and-supplement-labelling
• http://www.nutritionalinformationservices.co.uk/
• https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/69316/pb132629-food-date-labelling-110915.pdf
• https://www.derbyshire.gov.uk/images/std18_tcm44-8351.pdf

We need to define topping options, we know that Druid St Market like "handmade" stuff right? Here are some ideas:

• Bacon Jam
• Goiabada Spread - Can get it from Tesco (not really handmade/homemade but it's from Brazil)
• Tracklements Chilli Jam
• This is My Jam - they are on Druid St Market already so maybe it'd be cool to collaborate? We can message them and see if they can do us a nice price

Butter and cheese: 6-9 months in the freezer

• https://www.eatbydate.com/dairy/spreads/butter-shelf-life-expiration-date/
• https://www.eatbydate.com/dairy/cheese/cheese-shelf-life-expiration-date/

Milk: 3 months in the freezer:

• https://www.eatbydate.com/dairy/milk/milk-shelf-life-expiration-date/

In general, foods last only as long as the quickest expiring ingredient that they are mixed with.

Based on the fact above, the expiry date should be 3 months.

Some random blogs I found, they recommend that Pao de Queijo is frozen for 3 months:

• http://www.cpt.com.br/noticias/exigencia-atendida-comercializacao-de-pao-de-queijo-congelado-e-recheado
• https://br.answers.yahoo.com/question/index?qid=20110219155827AAbmgWV
• http://chefpaty.com/pao-de-queijo-caseiro/

Classic

• 1kg Cassava flour
• 6 Free range large eggs
• 560g Grated mozzarella
• 80g Mature cheddar
• 140g Organic unsalted butter
• 1tbsp Sea salt fine grain
• 600ml Semi skimmed milk

Fresh weight: 2.680kg
Baked weight: 2.144kg

Fresh weight per unit: 20g
Baked weight per unit: 16g

Total units: 134

• Set up shopify and check out payment page
• Set up a letter template to send out to gluten-free ambassadors
• Deliver free pack to willing gluten-free ambassadors
• Set up a letter template to send out to brazilian ambassadors
• Deliver free pack to willing brazilian ambassadors

• Order materials
• Build (Morgan is booked for the 11th or 12th of march)
• Design stall front (paint, and all that shizzle)
• Design blackboard
• Get needed addons (banners, table, etc)

Stall info

180cm width x 200cm height x 40cm depth -- confirm actual sizes

Addons

Counter Table (5ft / 152cm)

• https://www.amazon.co.uk/gp/product/B0036DBW1E/ref=s9_acsd_hps_bw_c_x_5_w

Cooking Table - for oven etc - (6ft / 180cm)

• https://www.amazon.co.uk/d/Kitchen-Tables/Folding-Tables-UK-Strength-Guarantee/B002Q95M7O/ref=sr_1_5?ie=UTF8&qid=1487672519&sr=8-5&keywords=event+table+folding (6ft / 180cm)

Banners - if needed

• https://www.flyeralarm.com/uk/shop/customformat/selectformat/id/5597/width/180/height/50
• https://www.surfturf.co.uk/promo_valance_wraps.html

Extras
Letterboards
http://www.ebay.co.uk/itm/Jay-PEG-White-LETTER-BOARD-Message-Vintage-CHANGEABLE-Black-286-LETTERS-Large-A3-/232250719032?_trksid=p2141725.m3641.l6368
or
https://www.thegiftandgadgetstore.com/product/box-51-peg-board?gclid=CjwKEAiArbrFBRDL4Oiz97GP2nISJAAmJMFaTsZ4I4rEq84ylPqU_uP2OKyWKTADW1zqR13EnvpVuBoCV1Xw_wcB#
pegboard letters
https://www.graceandgloryhome.co.uk/pegboard-letters.html?gclid=CjwKEAiArbrFBRDL4Oiz97GP2nISJAAmJMFabWJOx9x38SbkybTWsTrbkGLjI_sprSO3ubrfFICR-BoCmlDw_wcB

• PAT tested
• Voltage is 240v

Some good ideas:

• https://www.amazon.co.uk/Waring-Commercial-Kitchen-Convection-WCO250XK/dp/B01C3VXYKG/ref=sr_1_23?s=kitchen&ie=UTF8&qid=1479659587&sr=1-23&keywords=waring+commercial
• http://www.ncassequipment.co.uk/victorian-baking-oven-queen-victoria-potato-baker/
• http://www.ncassequipment.co.uk/victorian-baking-oven-village-stove-electric-potato-baker/

Duplicate of #28

Already contacted:
Eat17
the grocery on kingsland road
de beauvoir deli
Harvest E8 and N16

TODO:
Ocado
Waitrose
As Nature Intended
Planet Organic
Wholefoods

References

waitrose
http://www.waitrose.com/home/inspiration/about_waitrose/the_waitrose_way/do_you_want_to_supply_waitrose.html

planet organic case study
http://businessadvice.co.uk/supply-chain/sourcing-suppliers/selling-to-planet-organic-insight-from-those-with-stocked-products/

whole foods application form
http://www.wholefoodsmarket.com/information-potential-suppliers

ocado form
http://supplyocado.com/

We must contact the council to register your business if you want to carry out any ‘food operations’.

• https://www.gov.uk/food-business-registration/newham (Direct number: 0203 373 1721)
  In progress

• http://www.camden.gov.uk/ccm/content/business/business-regulations/trading-standards/registration-of-a-food-business/?page=5#section-5

• https://www.gov.uk/food-business-registration/southwark (ref: southwark-401660)

• https://www.gov.uk/food-business-registration/tower-hamlets (ref: tower-hamlets-402296)

• https://www.gov.uk/food-business-registration/hackney

• Order pouches from Stand up pouches - Rikky (+44) 208 427 9944
• Finalise design (artwork guide)
• Order labels
• Finalise recipe
• Order Nutritional Information from Nutritional info services
• Complete Nutritional Information
• Decide how to serve at the market (in paper bags?)
• Get samples, decide on food tray size and order online.
• Prepare sticker artwork for print
• Buy sealing machine
• Buy date and lot machines

People

• https://www.google.co.uk/search?q=Alexandre+Wollner&oq=Alexandre+Wollner&aqs=chrome..69i57j0l5.621j0j7&sourceid=chrome&ie=UTF-8
• https://www.google.co.uk/search?q=Rafic+Farah&oq=Rafic+Farah&aqs=chrome..69i57.112j0j7&sourceid=chrome&ie=UTF-8
• https://www.google.co.uk/search?q=Irm%C3%A3os+Campana&oq=Irm%C3%A3os+Campana&aqs=chrome..69i57.125j0j7&sourceid=chrome&ie=UTF-8
• https://www.google.co.uk/search?q=Lina+Bo+Bardi&oq=Lina+Bo+Bardi&aqs=chrome..69i57.113j0j7&sourceid=chrome&ie=UTF-8
  -https://www.google.co.uk/search?q=Tarsila+do+Amaral&oq=Tarsila+do+Amaral&aqs=chrome..69i57.163j0j9&sourceid=chrome&ie=UTF-8

Restaurants

• http://manimanioca.com.br/
• http://domrestaurante.com.br/
• http://dalvaedito.com.br/
• http://thisislandscape.com/projects/tavares/ (http://tavaresbrazil.com)

Books

• http://shop.gestalten.com/disorder-in-progress.html

Other

• http://www.correio24horas.com.br/detalhe/noticia/morre-aos-77-anos-artista-baiano-rogerio-duarte-criador-da-estetica-da-tropicalia/?cHash=af32db71baf461848e1e1607295846cb
• search for lambe-lambe
• http://ricanza.com/
• http://sagmeisterwalsh.com/work/all/casa-da-musica/
• http://12dishes.com/
• https://www.google.co.uk/search?q=Xilogravura+de+cordel&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjZncyZtt7RAhWiKMAKHZ9aDrAQ_AUICCgB&biw=1280&bih=676#imgrc=5Jq_w1bVyfrFdM%3A
• https://retaw.tokyo/

Startups

https://www.instagram.com/doctor_wills/
https://www.instagram.com/granolaforgangsters

Apparently it's a good idea to get a food hygiene certificate

• http://www.ncass.org.uk/training-area/food-hygiene-training
• http://www.food-hygiene-certificate.co.uk/

• Nick Wyke [email protected]
• Katy Salter [email protected]
• Ben Norum [email protected]
• Thomas Howells [email protected]
• Isabelle Aron [email protected]
• TimeOut the posh girl from sloane square) [email protected]
• [email protected] send us these details: the date it opened, the name, full address, phone number, website, menu - and we'll consider it for review
• Tania Ballantine TimeOut https://twitter.com/taniaballantine (made up an address @timeout.com)
• Laura Richards TimeOut https://twitter.com/Lala_Richards
• Ryan Chetiyawardana http://www.mrlyan.com/ [email protected]
• Guy Parsons social media manager at TimeOut https://twitter.com/GuyP
• Danielle Goldstein freelance at TimeOut https://twitter.com/GoldbarsDJ
• Phoebe Trimingham TimeOut https://twitter.com/phoebetrim
• David Clack TimeOut (says video but he also writes) https://twitter.com/clacktastic
• Ellie Walker-Arnott TimeOut https://twitter.com/ellie_wa
• Kitty Drake TimeOut https://twitter.com/kitty__drake
• Dave Calhoun film but also writes at TimeOut https://twitter.com/davecalhoun
• Richard Ehrlich TimeOut https://twitter.com/RichardEhrlich
• Guy Dimond TimeOut https://www.linkedin.com/in/guy-dimond-21018b1b/
• Stephen Farmer TimeOut https://twitter.com/mrstephenfarmer
• Helen Graves [email protected]
• Londonist [email protected]
• Coco Khan https://twitter.com/cocobyname
• Felicity Spector https://twitter.com/felicityspector
• Rachel Roddy https://twitter.com/racheleats
• Jay Rayner [email protected]
• Rosie Birkett [email protected]
• Eleanor Morgan [email protected]
• Monthly Observer [email protected]

• http://www.fresh-move.com/

This is a handy site to quickly check what's available https://www.namecheckr.com

So far, we could have:

• OlaDonaRita
• DonaRita_UK
• DonaRitaFood
• DonaRitaPao
• DonaRitaPDQ
• DonaRitaLDN

@claratudela what do you think?

We need to create some social buzz around the fact we'll be in Druid St market. I'm not sure how we're going to to this... but let's use this issue to brainstorm.

Some initial ideas below

Website
Create a dedicated "Find us at Druid Street Market" section. Let's try to make a big deal out of it, somehow, and include some things such as:

• Live countdown of days left until the 18th?
• Offer a discount? We could do that by adding a sign up form and once they do they receive an email with a discount code which they can print or show on their phone?
• New photography of the pao de queijo with jams and maybe even fillings

Social Media
Create a series of posts to be shared on Instagram (and then automatically shared on Twitter and Facebook). Think we should try and create a bit of curiosity and urge so people will go and try it, maybe the posts can have:

• Count down
• Name and Address of where we'll be
• Facts about Pao de Queijo (these guys are doing it using cool illustrations)
• Photos of how it can be eaten (same as the website)

Assets

• Bacon Jam
• Chilli Jam

Posts
For the 18th

• 18th – Druid Street Market day
• 18th – Online shop?
• 17th – Pronounce Pao de Queijo and get free portion
• 16th – 2 Days until Druid Street Market
• 15th – Topping announcement
• 14th – Topping announcement
• 11th – 1 week until Druid Street Market
• 9th – Nutritional Fact
• 7th – Got jam? "Topping survey"
• 6th – Rita post

For the 25th

• 25th – Druid Street Market Day
• 14th – Pronounce Pao de Queijo and get free portion
• 23rd – 2 Days until Druid Street Market
• 21st – Nutritional Fact
• 19th – J Borges post

I found this guide and seems quite handy:

• Start up booklet: https://www.food.gov.uk/sites/default/files/multimedia/pdfs/publication/starting-up-booklet.pdf
• Start up guide: http://www.ncass.org.uk/mobile-catering-home/content/starting-up/start-up-guides/by-product-type/how-to-start-a-mobile-street-food-business
• Catering equipments: http://www.ncassequipment.co.uk/
• Course - http://www.ncasstraining.co.uk/catering-courses/starting-a-street-food-business/
• Start a food business: http://www.streetfood.org.uk/start-a-street-food-business.html @claratudela there's an interesting checklist on there 😃
• How to start a food business: http://www.thejabberwocky.co.uk/how-to-start-a-street-food-business/ 👈 this is good!

appear here links

Dalston
https://www.appearhere.co.uk/spaces/dalston-retail-space

Spitalfields Market
https://www.appearhere.co.uk/spaces/shelf-space-ethos-spitalfields

Done
Maltby Street Market - applied Jan 2017 - applied April 2017
Broadway Market (includes schoolyard) - applied Dec 2016
Chatsworth Road Market - applied Jan 2017
Old Street Tube Station Stall - applied Jan 2017
Netil Market - applied Jan 2017
Broadway Market (includes schoolyard) - applied Jan 2017
Druid St Market (Maltby continuation) - applied Jan 2017
Dinerama - applied Jan 2017
Street feast hawker house - applied Jan 2017
Brockley Market - applied Jan 2017
Kerb - applied Jan 2017
Street Feast (dalston) - applied Jan 2017

To do
Crate brewery hackney wick stalls?
Berwick market in soho?
Brixton market?
Ely's yard (spitalfields)?
Model Market (lewisham) only summer?
Leyton Food market
Wanstead Market