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Nicolas Cruces's Projects

commutingzones icon commutingzones

Commuting zones are geographic areas where people live and work and are useful for understanding local economies, as well as how they differ from traditional boundaries. These zones are a set of boundary shapes built using aggregated estimates of home and work locations. Data used to build commuting zones is aggregated and de-identified.

geolift icon geolift

GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.

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