mohamednabill7 / mall-customer-segmentation Goto Github PK

In this project I have tried to demonstrate the use of Machine Learning in businesses for profit enhancement. Unsupervised Learning algorithm (Clustering) is used to find the hidden data patterns or structures which can be used by an organization to target the right audience and hence increase profit margin. Also, this approach allows the organizations to spend less on advertisements by first choosing the right audience and then advertising.