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A modified uplift modeling technique to convert "treatment nonresponders" to "responders" is proposed through multifaceted interventions in market campaigns.
License: MIT License
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uplift-modeling-for-treatment-non-responders-through-multifaceted-intervention-for-cost-optimization's Introduction
Uplift Modeling for Treatment Non-Responders through Multifaceted Intervention for Cost- and Time-Optimization
This framework explains four most critical concerns of marketing campaign design.
i) Predicting Consumer Behaviors
ii) Converting Treatment Non-responders
iii) Minimizing Conversion Time Gap
iv) Minimizing Per Capita Campaign Expenditure
uplift-modeling-for-treatment-non-responders-through-multifaceted-intervention-for-cost-optimization's People
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