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mishmash-online-hackathon's Introduction

Mishmash-Online-Hackathon

One of Unilever’s brands is going through some major changes in Business Execution plans and will like to know: What are the major drivers for sales(EQ)? Knowing the drivers, how can they predict future sales for the next 6 periods?

Tech Used

Python - Pandas, Numpy, Scikit-learn, Matplotlib and Seaborn Google Cloud Platform to run the models - Compute and Storage

Sales Drivers

The top five drivers for determining sales are:

  • Median_Rainfall
  • Social_Search_Impressions
  • pct_PromoMarketDollars_Category
  • Inflation
  • EQ_Category

Methods used to arrive to these features:

  • Feature Importance of a model [model.feature_importances_]
  • Seaborn’s(python library) Correlation matrix with heatmap

Models Used

The top five models used for determining sales are:

  • RandomForestRegressor
  • GradientBoostingRegressor
  • LinearRegression
  • Support Vector Regressor *MLPRegressor

RandomForestRegressor was the best performing and hence we applied it on the test data.

out.csv is the final output file.

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