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 The reasons are aplenty. Let’s start by directing our attention to the haphazard way payment are dealt, especially in online platforms. This pulls the consumer’s confidence down, as a result, they are highly wary of purchasing high-end items online. Also, Indian consumers traditionally prefer to inspect the quality of their purchase in person. Therefore consumers should be extremely confident about the quality if they are to buy parker pen refills online, especially considering the feasibility factor of refills and pens.

Having taken deep interest in understanding the psyche of the Indian consumers 
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