Name the product in a way the reader (i.e. your target customers) will understand.

Describe who the market for the product is and what benefit they get. One sentence only underneath the title.

Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.

Describe the problem your product solves.

Describe how your product elegantly solves the problem.

A quote from a spokesperson in your company.

Describe how easy it is to get started.

Provide a quote from a hypothetical customer that describes how they experienced the benefit.

Wrap it up and give pointers where the reader should go next.