This project will show the way to increase retention, do segmentation based on churn probability and take actions. But there are also very popular and useful segmentation methods. We will now implement one of them for our business: RFM.
The code snippets will run on Jupyter Notebook only
- Install Jupyter Notebook Using Anaconda
- Launching Jupyter Notebook with terminal: jupyter notebook
- Version of Jupyter: jupyter core : 4.6.3 jupyter-notebook : 6.0.3 qtconsole : 4.7.5 ipython : 7.16.1 ipykernel : 5.3.2 jupyter client : 6.1.6 jupyter lab : 2.1.5 nbconvert : 6.0.7 ipywidgets : 7.5.1 nbformat : 5.0.7 traitlets : 4.3.3
- Import Dataset Retail Online
- Dataset(-i Retail.csv)
- Link dataset: http://archive.ics.uci.edu/ml/datasets/online+retail. Please convert from excel to csv before using.