Ask for full name first to get match users, and if there's more than one result, ask for their dob or phone number, continue winnowing down the user query until only one user is left

Use faker and create rake task

Get stock photos of people stranded places. Write the pitch on the frontpage carousel. Explain the purposes of the product and the tech used.

Tune the speech recog to better match names and/or tune the pg full text search to do better fuzzy and metaphone search.