<distributionManagement>
    <repository>
      <id>apt-repository</id>
      <name>Maven artifact repository to act as apt-repository</name>
      <url>https://example.com/release</url>
    </repository>
</distributionManagement>

<plugins>
...
  <plugin>
    <groupId>com.aerse.maven</groupId>
    <artifactId>apt-maven-plugin</artifactId>
    <version>1.21</version>
    <executions>
      <execution>
        <id>deploy</id>
        <goals>
          <goal>deploy</goal>
        </goals>
      </execution>
    </executions>
    <configuration>
      <component>main</component> <!-- Required. Example: main restricted universe. -->
      <codename>repo</codename> <!-- Required. Example: mycompany, repo -->
      <skip>false</skip> <!-- Not required. By default: false -->
      <sign>true</sign> <!-- Not required. By default: false. GPG-sign of "Release" file. Configuration is same as in maven-gpg-plugin -->
      <keyname>123</keyname> <!-- Not required. Keyname from the gpg keychain -->
      <passphraseServerId>gpg.passphrase</passphraseServerId> <!-- Not required. Id of server from local settings.xml -->
    </configuration>
  </plugin>
...
</plugins>

mvn apt:deploy -Dmaven.apt.files=target/*.deb

  <plugin>
    <groupId>org.apache.maven.plugins</groupId>
    <artifactId>maven-deploy-plugin</artifactId>
    <version>2.7</version>
    <configuration>
      <skip>true</true>
    </configuration>
  </plugin>