This study empirically tests the Framework for Casual Eating Behavior, which is grounded in the Theory of Planned Behavior and explains previous literature regarding food choice. A total of 178 valid student surveys were completed after dining in a Southeastern university's Food Court, resulting in a 75% completion rate. The survey asked user preference in food choice and rating values for the items they consumed. Structural equation models for two different menu items were analyzed. Two supported hypotheses were in common between the two models: pleasure had a positive relationship towards sensory appeal and nutrition label use had a positive relationship towards health. We found that variety seeking had a significant positive relationship towards food choice rating and mood had a significant negative relationship toward the food choice rating with the first menu item. Pleasure had a significant positive relationship towards food choice rating for the second menu item. The supported relationships from the intrapersonal theme contribute to affective modeling of hedonic sensory experiences with menu items as mood, variety seeking, and pleasure are inherent to feelings and sensations. Moreover, the supported relationship from nutrition label use to health implies that nutrition knowledge influences one’s food choice attitude.