The objective of this project is to generate data analysis report and created a dashboard for an E-Commerce company. The dataset used in the creation of the business dashboard were the company sales records from 2008 to 2012
- To identify the business unit that generate the most sales.
- To identify which product lines that needed to be focused on.
- To explore the relationship between promotional discount and people spending behavior.
- To determine state and market segment that most profitable.