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Alephium Brand Guide

Repository for Alephium's production-ready graphic identity. Alephium is a young project that is evolving at high pace. The brand reflects this nature and may therefor be subject to changes.

Logo's colors

We love having both dark and light themes. Make sure to use the right logo to ensure good contrast.

The left part of the logo must be either pure black or pure white depending on your background. The top right accent must be Orange/red (#ff5d51)

image

Logo's layout

image

Colors

Base colors

  • Purple: #1200da
  • Orange/Red: #ff5d51
  • Black: #000000
  • White: #ffffff

Fonts

The Inter typeface family

Inter is a typeface carefully crafted & designed for computer screens.

Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Several OpenType features are provided as well, like contextual alternates that adjusts punctuation depending on the shape of surrounding glyphs, slashed zero for when you need to disambiguate "0" from "o", tabular numbers, etc. - https://rsms.me/inter/

Inter Regular

Inter Regular

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