Adrian Haldenby [email protected]

Just a little repo to store any usefull R and python SEO scripts

CTR estimator

Estimates Google click-through rate with generalized additive model based on webmaster tools data dump or, if you don't have enough data use the data from the http://www.optify.net study.

SEO Competitor Opportunities

Identify high level keyword opportunities based on a tokenized keywords. The process is as follows:

• Consumes three organic keyword dumps from SEMrush
• Uses CTR Estimator to estimate keyword traffic
• Breaks out each keyword into 1-grams with stemming, punctuation and stop words removed
• Compares tokenized words between competitors and ourselves by traffic volume, plotting keyword theme opportunity index on a dotplot