we need a method for this because the budget is going to recalculate. should probably go in the ads helper

pretty much what the title says. right now, we're not allowing the advertisers to sign-up and log in directly, so if we want to send them a dashboard or something like that we need to be able to give them urls that allow them access.

this one is a bit bigger. we need to make a Logger class that can spit stuff out into a log, and then we might need a separate application who's only job is to digest that log. we need this to keep track of impressions and the data associated with them. @gtgettel might have some experience in this area. for now, I'm going to write a basic file that outputs stuff to a log (probably using a gem). this is probably a solved problem.

Track clicks under impression
-- add click to impression
-- if clicked, add to most recent impression with that ip, hostname, and ad_id

make user collection in mongodb (want to track location and device)
-- fields: user agent, location_last_hour, last_time_seen

Location tracking
-- use andrew's lage library
-- use thread

these can be pretty lightweight, just test each method and we should be good

finish the website

need a dashboard designed and built for #12

we need to make an ad for them, this is the image

we need to focus on the area of the site that advertisers will be coming in contact with. mostly, we need to be able to show the data on the token objects and also display the eventual logger information.

keen is cool, let's use it in addition to our own logging.

right now it just picks from ads that are marked as active, and in the group assigned to a token. we need to improve this process to take into account things like end-date and remaining inventory.

similar to how we have a route to display information about a token, we need one for information about an ad

we're getting requests to send the names down with the ad data. our tokens should be the domains of the ads (we can establish this standard now), then we can just send the names down.

right now, we just have ads setup to always return, and we're willing to front the cost. we need to setup a system which handles what happens when an ad doesn't fill. we need to figure out how other ad networks handle this, and probably just copy it