The Rakuten Tag allows advertisers to store a server-side cookie and send a conversion event (S2S) to Rakuten.

This tag tracks two events types:

• page_view reads Rakuten's query parameter from the URL (ranSiteID) and stores it on a server-side cookie named ranadv. (The default query parameter is set to ranSiteID, but can be changed in the advanced parameters section.)
• purchase sends the event to Rakuten

By default the values are sent using the GA4 data model. Every values sent can be changed in the parameters.

Please raise any issue on GitHub.

Rakuten Tag for GTM Server Side is developed and maintained by Addingwell under the Apache 2.0 license.