The Meta Conversions API Tag allows advertisers to send web events from their servers directly to Conversions API.

This template is a tag that reads the standard event schema that’s sent from the client running on a tagging server. It then converts events to the appropriate schema and sends them through Conversions API. It also allows to send a response to the browser that will trigger a call to the Meta Pixel. This allows to remove the Facebook SDK on the browser side and thus gain in web performance.

The Tag supports only GA4 clients.

Please raise any issue on GitHub.

Meta Conversion API Tag for GTM Server Side is developed and maintained by Addingwell under the Apache 2.0 license.