The MediaMoov Tag allows advertisers to store a server-side cookie and send a conversion event (S2S) to MediaMoov.
This tag tracks three events types:
page_view
reads MediaMoov's query parameter from the URL (tduid
) and stores it on a server-side cookie namedmedmoo
. (The default query parameter is set totduid
, but can be changed in the advanced parameters section.)generate_lead
sends the event to MediaMoovpurchase
sends the event to MediaMoov
These event name can be changed in the advanced parameters section.
By default the value sent is using the GA4 data model:
orderNumber
is using thetransactionId
from GA4orderValue
is using the operation:eventModel.value - eventModel.tax - eventModel.shipping
to get the value without tax and shipping.
Both of those parameters can be overwritten in the advanced parameters section.
Please raise any issue on GitHub.
MediaMoov Tag for GTM Server Side is developed and maintained by Addingwell under the Apache 2.0 license.