In this project, we are going to work on some synthetic advertising dataset, indicating whether or not a particular internet user has clicked on an Advertisement. The goal is to predict if a user would click on an advertisement based on the features of the user.
In the following you can find the description of the features included in the dataset:
Daily Time Spent on Site: consumer time on site in minutes Age: cutomer age in years Area Income: Avg. Income of geographical area of consumer Daily Internet Usage: Avg. minutes a day consumer is on the internet Ad Topic Line: Headline of the advertisement City: City of consumer Male: Whether or not consumer was male Country: Country of consumer Timestamp: Time at which consumer clicked on Ad or closed window Clicked on Ad: 0 or 1 indicated clicking on Ad