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View Code? Open in Web Editor NEWFCM : You can send notification messages to drive user re-engagement and retention. For use cases such as instant messaging, a message can transfer a payload of up to 4000 bytes to a client app. In-App Messaging : In-App Messaging is similar to Cloud Messaging, except messages are sent to the app, not to the device. It helps us to engage our app's active users by sending them contextual targeted messages which encourage them to use key app features.