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Hi there, I'm Alex!

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I'm a fullstack developer from Stockholm, Sweden.

These days, I'm mostly working with node, react, angular, dotnet core, and vue, but I have been building iOS apps since 2011. I love being in the intersection between technology and business strategy, which is why I've started 3 companies, each time to create something truly meaningful to others.

I'm currently working at Natural Cycles as a Senior Fullstack Engineer

Natural Cycles is the world's first FDA Cleared birth control app. It tracks your cycle with a thermometer and uses an algorithm to predict your ovulation and fertile window.

My role in the Product Growth Team

My primary goal is to decrease the subscription renewal failure rates by up to 18% by optimizing the Braintree payment integration. Additionally, I am working on improving the signup experience to boost conversion.

I previously worked at Heads as a Senior Software Engineer.

Heads builds retail software similar to Square Pay. My responsibilities include building and maintaining the react frontend, node backend, and the Heads POS iOS app.

My main contributions to Heads

  • The company website heads.com (Astro)
  • The Heads Design System (React)
  • The Heads POS app (iOS)

Machine Learning Project

I'm currently working on a prototype Sales Prediction Engine capable of forecasting product demand, such as Coke sales for the next two weeks, enabling data-driven re-stocking automation and optimizing inventory management.

iSpect - enabling construction companies to gain actionable insights from their projects 👷‍♂️

Public iSpect stuff I've built:

Buildcraft - an App Store for Construction

I helped co-found Buildcraft, raising a $100k seed round in 2018 - an iPaaS for Construction; together with Joachim Wester and Anton Fagerberg using the Starcounter Platform

iControl - Replaces paper reports with a mobile app at construction sites

I co-founded iControl and raised a $150k seed round in 2017, doing $60k MRR. We are 500 Startups alumnus from Batch 19.

Public iControl stuff I've built:

  • The iOS app written in Swift using the VIPER pattern and CouchbaseLite for offline persistence & sync

GitHub Stats

Stats Langauges Overview

Alexander Selling's Projects

github-stats icon github-stats

Automatically generate summary GitHub statistics images for your profile using Actions, no server required

gltfkit icon gltfkit

An Objective-C glTF 2.0 loader and Metal-based renderer

icserializer icon icserializer

A serializer that will do deep clones of infinitely nested json graphs.

icsvg icon icsvg

The iControl SVG Kit makes it easy for you to connect BIM with a 2D projection format like SVG

martinheinz icon martinheinz

My GitHub Profile README. Don't just fork, star it, so others can find it too! 👀

rishavanand icon rishavanand

My Github Profile generated using GitHub Profilinator ✨

svg-loaders icon svg-loaders

Loading icons and small animations built with pure SVG.

timekit icon timekit

A minimal scheduling library that uses set algebra to find vacant time slots

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