👋🏼 Hi there, I'm Aya!

👩🏻‍💻 Introductions

I am an analytics professional who is passionate about solving business problems by leveraging the power of data science and analytics. I aspire to become an analytics translator that bridges data science expertises with the business side and ensures the insights from analytics initiatives will impact the organization at scale.

I have strong background in statistics and experience in performing experimentation (A/B testing, randomized controlled trials), which I gained from my study at Columbia University and my work as Marketing Science Partner at Meta. Currently my interests are in marketing analytics and product analytics.

Reach me at [email protected] or connect with me on LinkedIn.

My Skill Set

Data Science

Database

Data Visualization

Project Highlights

Amazon Analytics Lab x Columbia University Applied Analytics Hackathon

Built a model that will indicate the relevant scores in advertising a dog food brand with respect to customer features. Finished as top 4 finalists among 46 participants in total. (Statistical Testing, Decision Trees, Linear Regression, Advertising, Hackathon)

FAANG Companies Stock Price Data

A data visualization on insights for FAANG companies' stock prices in 2021 using Tableau. (Tableau, Exploratory Data Analysis, Data Visualization, Finance)

Child Poverty Rates Across the US States & Territories

A dashboard that shows child poverty rates across states in the U.S. from 2004 to 2019. (Tableau, Exploratory Data Analysis, Data Visualization)