Comments (1)
Aha, thanks for pointing this out. The table description is out of date with changes we made to the Revenue report.
In particular, you can choose the time period that matches your business case. Do you consider customers churned after 30 days of non-payment? Or 60 days? Or 90?
Additionally, you can select which of your KM events represents a direct cancelation, so if you have a 'Canceled' event, we can take that into account too.
More details at:
http://support.kissmetrics.com/tools/revenue-report.html#choosing-a-custom-churn-time-period
http://support.kissmetrics.com/tools/revenue-report.html#choosing-a-custom-churn-event
from km-support.
Related Issues (20)
- 2 Quick issues HOT 3
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