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kennethwu1987's Projects

ai-projects icon ai-projects

Artificial Intelligence projects, documentation and code.

albedo icon albedo

A recommender system for discovering GitHub repos, built with Apache Spark

customer-lifetime-prediction-using-python icon customer-lifetime-prediction-using-python

How you measure the value of your customers? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.

customer-survival-analysis-and-churn-prediction icon customer-survival-analysis-and-churn-prediction

In this project, I have utilized survival analysis models to see how the likelihood of the customer churn changes over time and to calculate customer LTV. I have also implemented the Random Forest model to predict if a customer is going to churn and deployed a model using the flask web app.

d2l-en icon d2l-en

Interactive deep learning book with code, math, and discussions. Available in multi-frameworks.

digital-marketing-analytics icon digital-marketing-analytics

This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics

ggplot2 icon ggplot2

An implementation of the Grammar of Graphics in R

minet icon minet

MiNet: Mixed Interest Network for Cross-Domain Click-Through Rate Prediction

mmm_stan icon mmm_stan

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

pair icon pair

Pair: image-based product collection recommender

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