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JiayingWu's Projects

ad_response_tutorial icon ad_response_tutorial

This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attribution models. By applying these methods to the same (synthetic) data set, users will learn how the methods compare. We also illustrate the data manipulation that is required to prepare typical raw advertising data for analysis. Examples are worked in R and slides are provided in LaTeX.

marketing-mix-modeling icon marketing-mix-modeling

It helps to understand how much each marketing & retail inputs are contributing to sales and performance

marketing_mix_modeling icon marketing_mix_modeling

Building Bayesian Hierarchical Linear Models and Conventional Linear Regressions to Understand How Historical Market Activities and Promotions Affects the Sales of the Items for Fast Food Chain Restaurants

reagent icon reagent

A platform for Reasoning systems (Reinforcement Learning, Contextual Bandits, etc.)

sigma_coding_youtube icon sigma_coding_youtube

This is a collection of all the code that can be found on my YouTube channel Sigma Coding.

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