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Cici Chen's Projects

audible_experimental_design icon audible_experimental_design

This is an individual project and 10 pages maximum. It mainly focuses on the experimental design of Audible's Engagement Marketing Team.

beyond_the_bean icon beyond_the_bean

This repo is based on the Beyond the Bean Case study, and it was the final project for MKT4330: Marketing Analysis. We want to ensure that the launch of the board game café Beyond the Bean happens successfully in one year by designing an effective marketing plan that includes SWOT analysis, the right target market, product pricing, promotion plan, etc.

crime_data_analysis icon crime_data_analysis

This repo documents the process of finding an appropriate model to predict the factors that reduce the number of serious crimes in a county.

ds-take-home icon ds-take-home

My solution to the book A Collection of Data Science Take-Home Challenges

marketing-mix-models icon marketing-mix-models

This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising response measurement.

product_promotion_plan icon product_promotion_plan

Final Project of MKT4325: International Marketing and Global Business Development, and Team China utilized this project as a global market plan to strategize Studio Movie Grill to China Market.

retail_food_options_on_campus icon retail_food_options_on_campus

This repo documents how Aramark makes decisions about retail food offerings on the Baylor University campus and how Baylor students have reacted to those decisions.

wage_difference icon wage_difference

This is the final project for Nonparametric Methods. The goal of this project is to study the wage difference between Black and White People and the reason behind it.

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