With over 5 years of dynamic experience as a Marketing Data Analyst, I've honed my skills in optimizing marketing strategies, enhancing customer retention, and driving data-centric decision-making. My track record speaks volumes, showcasing expertise in constructing robust data systems, elevating campaign performance, and fostering seamless collaboration across diverse sectors including agency, financial, and e-commerce. I'm excited to continue growing my skills and working with businesses to reach new heights with data-driven excellence!
I aim to spotlight my side projects while offering straightforward tutorials for fellow marketers to learn from and potentially draw inspiration for enhancing their campaigns.
- π I specialize in optimizing campaigns through detailed behavioral analysis and leveraging causation, attribution, and incremental lift insights for enhanced performance
- π¨βπ» Proficient in using tools such as Python, R, SQL, and Tableau
- π± Iβm currently learning new algorithms and Machine Learning techniques to maximize marketing efforts
- π€ I'm interested in generative AI and using blockchain in digital marketing
- π¬ Ask me about how SMB can take ownership of their data
- π« How to reach me: [email protected]
- π Pronouns: he/him